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Offerings

Under the Securities Act of 1933, any offer to sell securities must either be registered with the SEC or meet an exemption from registration. (or Reg D) sets forth three exemptions from the registration requirements, allowing small and large-cap companies to offer and sell their securities without having to register the securities with the SEC. Those three exemptions are Rule 504 and 505 promulgated under Section 3(b) of the Securities Act of 1933 and Rule 506 promulgated under Section 4(2) of the Securities Act of 1933.

While companies using the Reg D exemption do not have to register their securities and usually do not have to file ongoing reports with the SEC, they must file what's known as a Form D within fifteen days of the first sale of securities. Form D is a brief notice that includes the names and addresses of the company's owners; a brief description of the type of business; the amount of the offering and the use of proceeds; but contains little other information about the company.

504 Offering - Rule 504 of permits a capital raise not to exceed $1,000,000, less the total dollar amount of exempt securities sold during the preceding twelve months. The offering can be private or a registered offering on the state level. Disclosure requirements vary in accordance with state law.

As these offerings are always subject to state and federal fraud provisions, even when disclosure requirements are minimal or not specified, it is recommended that companies provide substantially the same disclosure as they would for a 505 or 506 offering. Some states allow some form of solicitation if the offering is registered in that particular state or limited to accredited investors. The 504 Offering is primarily controlled by state law.

Rule 504 does not have requirements regarding limits on the number of purchasers nor does it have investor sophistication standards. Private offerings that are exempt under Rule 504 are generally inexpensive to undertake and require relatively little time to initiate. Public offerings are more expensive and time consuming than private offerings, but are still much less expensive than a federally registered offering. However, some states have disqualification provisions for individuals and companies that have had previous securities regulatory issues. These are referred to as bad boy provisions.

504 Offerings are not available to reporting companies (that is companies that are already public and are required to file periodic reports with the SEC, such as companies trading on the OTC Bulletin Board or any national exchange). In addition, 504 Offerings are not available to investment companies, development stage companies or shell companies; a fully operating business is required.

Although the re-sale of shares sold in a 504 offering is usually restricted, no such re-sale restriction exists when the offering is state-registered.

505 Offering - Companies can raise up to $5,000,000, less the total dollar amount of securities sold during the preceding 12 month period pursuant to a registration exemption. This exemption limits the number of non-accredited investors to 35 but has no investor sophistication standards. Rule 505 has the same disclosure requirements as Rule 506 Offerings with disclosure requirements tiered for offerings under $2,000,000 then under $7,500,000 and over $7,500,000.

505 Offerings must comply with both state and federal regulations and every state has applicable laws that vary drastically. Accordingly, this offering is not considered cost effective. The restrictions/requirements of the 505 Offering include;
  • It is not available to investment companies
  • Cannot include more than 35 unaccredited investors or purchasers
  • All unaccredited investors must be provided the following information prior to the sale: the same information contained in the non-financial portions of a registration statement and the same financial statements required in a registration statement except that only the balance sheet need be audited for small offerings under $2 million. Moreover, it is highly recommended that all accredited investors be provided with the same information.
  • If the issuer is a reporting company these requirements can be satisfied by providing copies of recent annual reports or registration statements filed with SEC
  • There can be absolutely no general solicitation or advertising
  • Resale of Securities are restricted and subject to Rule 144
  • This offering may not be available to certain issuers due to disqualifying bad boy provisions
The 505 Offering is not preempted by federal law as in the case of a 506 and therefore costs and fees associated with Blue Sky filings and compliance can make this offering economically impractical. Due to this fact and other restrictions, the 505 Offering has been used less in recent years.

506 Offering - This is the most commonly used exemption. This particular offering has no dollar limit and federal law pre-empts any relevant state laws. Issuers must file a form D with the SEC and states can require that a copy of that form D be filed with the state together with a consent to service of process and a fee.

The features of the 506 Offering include;
  • The offering can include no more than 35 unaccredited investors. An "accredited investor" is any one investor with a certain minimum net worth or annual income
  • The issuer must satisfy itself that each unaccredited purchaser is "sophisticated" in that they have knowledge and experience in financial and business matters and is capable of understanding and evaluating the risks.
  • All unaccredited investors must be provided the following information prior to the sale; the same information contained in the non-financial portions of a registration statement and the same financial statements required in a registration statement except that only the balance sheet need be audited for small offerings under $2 million. Moreover, it is highly recommended that all accredited investors be provided with the same information.
  • All non-accredited purchasers, either alone or together with a designated representative must be sophisticated enough (i.e., have the knowledge and experience necessary) to evaluate the merits and risks of the investment. (An offering company typically determines the sophistication of its investors with a questionnaire subscription agreement.)
  • If the issuer is a reporting company these requirements can be satisfied by providing copies of recent annual reports or registration statements filed with SEC
  • Absolutely no general solicitation or advertising is permitted
  • Resale of the securities are restricted and subject to Rule 144
Rule 505 and Rule 506 requires detailed disclosure of relevant information to potential investors; the extent of disclosure depends on the dollar size of the offering.
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